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The return of the Absolutely Mama Awards for 2021! 

Hold the press!  The Absolutely Mama Awards 2021 are now OPEN! From trusted household names, to new and pioneering start-ups - we will be honouring the very best in the world of parenting. Each entry will be put to a public vote and also rigorously trialled by our expert judging panel. As well as being in with the chance of winning an award, entrants will also be given a platform to showcase their brand to our readers with our online Shortlist HUB and magazine feature.

Absolutely Mama is the UK's leading platform for modern and stylish mothers everywhere. Celebrating motherhood with content that informs and inspires, Absolutely Mama offers expert advice, supportive articles, lifestyle inspiration and honest parenting insight.

We can’t wait to receive your entry. Scroll down to find out more about how your brand can get involved.

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All entrants will be able to take advantage of:

A dedicated awards hub on our website where our readers can take a deep dive into your business. Whether you want to send videos, infographics or a selection of reviews, we'll host this content for you as part of your submission.

Coverage within the magazine’s advertising of the awards in the lead up to the event.

Support across our social media channels, with a monthly reach of 178k.

A tailored paid advertising campaign digitally promoting the awards to Mama readers.

Shortlisted winners will also receive:

A downloadable shortlist and winner’s rosette for your marketing collateral

A dedicated section within the feature in Absolutely Mama magazine announcing the results 

Winners will also have the opportunity to partake in online reviews and Instagram takeovers

Enter now for only £195! Simply scroll down to the form below to submit your entry

The Categories

Most eco-friendly brand

Best brand

Best online retailer

Best influencer of the year

Best baby skin range/product

Best new skincare product for mums

Most sustainable product

Best ethically sourced retailer

Best travel products or systems

Best cot, crib or moses basket

Best nappy range

'Can't live without' parenting product

Best online community

Best mealtime range or product

Best teething/bottle feeding product

Best maternity brand or product

Best children's fashion brand

Best children's shoe brand

Best nursery/interiors product

Best toy

Timeline

The running time of this year's awards

Early bird

Early Bird closes
July 26th, 

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Nominations close
August 20th

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Public vote opens
September 1st

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Public vote closes
September 29th

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Results announced
October 6th

Want to get more involved? Find our awards sponsorship packages below

Gold package
£5,500

Awards entry

One full page of advertising with a premium position in Absolutely Mama

MPU on the Absolutely Mama website

Competition with coverage on the Absolutely Mama website, social channels, and within the magazine

A post & story on the Absolutely Mama instagram channel

One review either on social media or within the magazine

Banner on the bi-weekly Absolutely Mama newsletter

Content creation & social targeting campaign worth £1,500

Silver package
£3,000

Awards entry

MPU on the Absolutely Mama website

Competition with coverage on the Absolutely Mama website, social channels, and within the magazine

A story on the Absolutely Mama instagram channel

One review either on social media or within the magazine

Banner on the bi-weekly Absolutely Mama newsletter

 

Bronze package
£1,250

Awards entry

Half page of advertising within Absolutely Mama

Competition with coverage on the Absolutely Mama website, social channels, and within the magazine

Looking for corporate sponsorship opportunities? Find our bespoke package below

Corporate package - POA

Headline sponsor in all of our advertising literature

Category sponsorship

One full page in the magazine with a premium position

MPU on the Absolutely Mama website

A post & story on the Absolutely Mama instagram channel

One review either on social media or within the magazine

Banner on the bi-weekly Absolutely Mama newsletter

Content creation & social targeting campaign worth £1,500

To enter simply fill out the form below

Please upload as much collateral as possible, including brand guidelines, hi-res imagery of the product/collection/brand, videos and logos and label each file clearly.

Terms & Conditions

1. Companies may enter their products within more than one award category. Each entry must be on a separate form and will incur a separate fee. The early bird entry fee is £195 (plus VAT) per entry. If you need assistance deciding upon the correct category please contact us at absolutelymama@zest-media.com.
2. All companies will be invoiced up to thirty days after entering the awards.
3. All fees must include an addition 20% VAT on top of the entry fee.
4. Images must be supplied clearly labelled.
5. All imagery must be uploaded with the form or emailed to marketing@zest-media.com and the brand name and category must be included in the subject line of the email.
6. Please fill in all sections of the form and supply your contact details in full.
7. Any forms not filled in correctly or which are incomplete will be disqualified
8. All entries should be for individual products (except for fashion categories which can include 6-8 looks or a lookbook to represent their entry).
9. The product name on the entry form will be how Absolutely Mama refers to it within the magazine and website.
10. Entries received after midnight on July 26th will be charged the normal entry free of £250.
11. Judges reserve the right to alter the dates above as necessary.
12. Judges reserve the right to move entries into relevant categories if deemed appropriate and you will be notified of any changes.
13. All the brands who have been shortlisted will be notified prior to the final winners being announced.

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